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Humble director Rudi Schwab teamed with agency LRXD to launch a new Jenny Craig campaign starring its recurring spokeswoman Kirstie Alley. In a nod to Alley’s role on hit sitcom “Cheers,” the first spot in the campaign recreates the show’s iconic bar and features fan favorite characters Norm (George Wendt) and Cliff (John Ratzenberger) up to their familiar antics. The campaign kicked off on January 1 to coincide with new years’ resolutions.

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