Kia accelerates the good

Amidst this unprecedented global crisis, as millions of us are confined to our homes, there is another sizeable population of our citizens who do not have a home to go to. It’s the 4.2 million homeless youth who are seeking much needed shelter and care and help to fight against the spread of COVID-19.

As part of Kia Motor’s recently launched “Accelerate The Good Program,” the brand will make a total donation of $1 million to multiple non-profit partners that assist homeless youth nationwide including Covenant House and StandUp for Kids. This is the brand’s second, seven-figure donation in 2020 to nonprofits dedicated to ending youth homelessness, the first when they launched the “Yards Against Homelessness” initiative during the Super Bowl, featuring Las Vegas Raiders running back Josh Jacobs, who grew up homeless.

Kia’s continued commitment towards homeless youth comes at a critical time when life-saving measures like Shelter At Home, washing hands and wearing protective clothing like masks and gloves is immensely challenging for those without roofs over their heads. 

“Kia has always stood for the little guy, a challenger brand with an unstoppable spirit that knows it can achieve anything when it gives it everything,” said David Angelo, founder and creative chairman of David&Goliath. “Rooted in its brand ethos, ‘Give It Everything,’ Kia consistently gives back in meaningful ways. Its response to this pandemic is nothing short of inspirational and demonstrates not only their empathy and authentic brand purpose, but also their relentless commitment to helping homeless youth who are certainly most terrified today as they navigate through this global crisis.”