Kevin Bacon shows the nation how to get that new phone feeling with EE
Spot directed by Jake Scott through Prodigious.
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EE’s latest brand campaign No Way Out, featuring Kevin Bacon will illustrate how customers can count on EE for a great deal more with a free annual device check-up so they can hold onto that new phone feeling for longer.
The ad begins with a close up of Kevin Bacon’s face trapped in a small dark space, his face lit up from the glow of the light emitting from his phone. As he starts to panic, Bacon tells viewers ‘Times are tight and right now things can feel a little constrained, like there isn’t much wiggle room’.
Suddenly, his phone flickers and dies and Bacon sighs in frustration stating, ‘sure you can get a new phone if you want, but is that always right for you?’. The viewer watches as he punches up through the ceiling, into the fresh air above. After a struggle, he climbs out of the confines and brushes himself off, while two passers-by look on confused. Finally, the ad shows Bacon above ground as he tells viewers how EE customers can get a free annual check-up on their device designed to keep their phone in ‘tip top condition’.
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company RSA Films
- Director Jake Scott | (Director)
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company RSA Films
- Director Jake Scott | (Director)
- Production Company Prodigious London
- Editing Final Cut/London
- Post Production The Mill/London
- Sound Factory Studios/London
- Executive Producer Garfield Kempton
- DP Larkin Seiple
- Editor Struan Clay
- Colorist Peter Oppersdorff
- Sound Mark Hills
- Chief Creative Officer Ben Mooge
- Chief Creative Officer Franki Goodwin
- Creative Sam Simmonds
- Creative George Coyle
- Design Director Richard Hart
- Executive Creative Director William John
- Executive Design Director Nathan Crawford
- Head of Art Rodrigo Castellari
- Head of Film Rebecca Williams
- Motion Designer Devin Arden
- Producer Alex Pemberton
- Senior Creative Producer Abigael Wilson
- Talent Kevin Bacon
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Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company RSA Films
- Director Jake Scott | (Director)
- Production Company Prodigious London
- Editing Final Cut/London
- Post Production The Mill/London
- Sound Factory Studios/London
- Executive Producer Garfield Kempton
- DP Larkin Seiple
- Editor Struan Clay
- Colorist Peter Oppersdorff
- Sound Mark Hills
- Chief Creative Officer Ben Mooge
- Chief Creative Officer Franki Goodwin
- Creative Sam Simmonds
- Creative George Coyle
- Design Director Richard Hart
- Executive Creative Director William John
- Executive Design Director Nathan Crawford
- Head of Art Rodrigo Castellari
- Head of Film Rebecca Williams
- Motion Designer Devin Arden
- Producer Alex Pemberton
- Senior Creative Producer Abigael Wilson
- Talent Kevin Bacon
Pete Jeavons, Marketing Communications Director at EE comments: “ Value for money has never been more important, which is why we chose this campaign to highlight one of the ways we offer customers more for their money. Our free annual device check-up with full diagnostics and battery check, as well as a clean and polish, offers all our customers that new phone feeling for longer.”
Will John, Executive Creative Director, Saatchi & Saatchi said: “ This was about showing we get how people are feeling right now, through visceral explicit storytelling that empathises and cuts through. Plus, Kevin loved his big unboxing moment.”
The 30-second TV advert was developed by EE’s advertising agency, Saatchi & SaatchiUK.
