Kevin Bacon returns to celebrate EE's full works plan for iPhone

Recently named the UK’s best mobile network for the eighth year running, EE, has today launched its latest national advertising campaign, celebrating the endless entertainment available through EE’s Full Works Plan made for iPhone.

Set to the chart-hitting track of Ohh Wee by Mark Ronson, featuring Nate Dogg, Ghostface Killah, the 40-second TV advert, stars Kevin Bacon and ‘Elle’, an EE customer who is on EE’s Full Works Plan made for iPhone, who joyfully brings to life the enviable entertainment on offer, all from one mobile plan and on the UK’s best network.

Throughout the TV advert, Kevin Bacon proudly observes how on the plan, “wherever she goes”, the EE customer will “never miss” out. Viewers watch on as Elle dashes and dances through a bustling street, all the while “never miss[ing] a beat with Apple Music”. Eyes on her favourite TV show, Elle makes the perfect assist, with an effortless cross on the football pitch, without “missing the action on Apple TV +”. And finally, as she hits new heights onscreen, Kevin assures audiences she will “never miss a move with Apple Arcade”.

EE – Full Works Plan

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Agency Saatchi & Saatchi/London
Production Company Biscuit Filmworks/UK
Director Ben Strebel

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Credits

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Agency Saatchi & Saatchi/London
Production Company Biscuit Filmworks/UK
Director Ben Strebel
Editor Phil Currie
Editor Charlie Reddie
Post Production Framestore/London
Chief Creative Officer Guillermo Vega
Executive Creative Director Daniel Treichel

Creative Director Chad Warner
Creative Director Rodrigo Castellari
Creative Gary Arnold
Executive Producer Richard Firminger
Producer Georgie Ford
Audio Mixer Dan Beckwith

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Created by EE’s advertising agency Saatchi & Saatchi, with media planned and bought by EE’s media agency Essence, the nationwide EE | Full Works Plan campaign, launched on Friday 20th August. The campaign will run across TV, Cinema, Video on demand (VOD), OOH, Digital Audio and Social. And, for the first-time, Kevin Bacon will extend the EE Full Works Plan campaign in a bespoke, and comical short, created for TikTok.

The latest campaign is supported with a standalone OOH campaign.

Pete Jeavons, Marketing Communications Director at EE comments: “We have brought to life the enviable array of entertainment that customers can enjoy with Apple Music, Apple TV+ and Apple Arcade on our one-of-a-kind Full Works Plan made for iPhone. Armed with your favourite Apple services and truly unlimited data on the UK’s best network, just like Elle, you’ll never miss out.”