Keurig and Anna Kendrick team up to end iced coffee runs

Keurig, the best-selling single-serve coffee brewing system, has partnered with Academy Award-nominated actor Anna Kendrick to launch the Brew It All marketing campaign.

Brew it All takes a playful look at the often-photographed celebrity coffee shop run and highlights how Keurig’s newest innovation, the K-Brew+Chill brewer, delivers such an exceptional at-home iced coffee experience that it will make those sneaky shots a thing of the past.

The campaign, created in partnership with Havas New York and Formula, kicked off with a short series of seemingly candid moments capturing Anna Kendrick scurrying away from paparazzi while trying to make a quick iced coffee run in fun and slightly unusual outfits or donning quirky disguises. The paparazzi-styled images were featured in top-tier celebrity, pop-culture outlets and speculation built as to why is making these wild iced coffee runs, before both Keurig and Anna revealed the announcement - debuting her role as Keurig’s official “Iced at Homeambassador.”

“We’ve all debated whether that iced coffee run is really worth leaving the house before you’re ready to face the day,” said Becky Opydyke, Senior Vice President, Marketing at Keurig Dr Pepper. 

“This campaign shows the impact that the K-Brew+Chill brewer’s first-of-its kind technology can have on your day-to-day life. Say goodbye to unnecessary coffee runs, and hello to truly cold, truly fast, fresh-brewed iced coffee from the comfort of your home.”

“We had a lot of fun bringing to life the versatility of the K-Brew+Chill, and demonstrating that your coffee runs no longer involve running, leaving your house or the comfort of a blanket,” said Dan Lucey, Chief Creative Officer and Co-CEO at Havas New York.