Keep Walking El Camino with latest Johnnie Walker series
This series Keep Walking El Camino, produced by Ramen Studio for Johnnie Walker is the largest branded content project ever made in Spain. Ramen Studio is responsible for the project’s management, creative direction, development and production.
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Ramen Studio a specialised branded content and fiction production company, presents the documentary series Keep Walking El Camino second season.
This documentary series, produced by Johnnie Walker and presented by the artist Dani Martin, gives voice to a group of artists and musicians in a story about their present, past and future. Motherhood, feminism, intuition, personal growth and anonymous talent open this second season, starring artists Christina Rosevinge, Albany, Rulo, y Pepe Motos.
Four new 25-minute episodes, in which Dani Martin once again goes along and shares experiences with some of his professional colleagues. New artists who show other paths and give a twist to the series by sharing issues that concern them.
Led by José Bosch, Content Director; Miguel Bueno, Managing Director / EP; Miguel Arnas, Innovation Manager, Ramen Studio’s technical and artistic crew has filmed this second season in four weeks, in different locations, all of them related to each protagonist’s personality: a forest in the mountains, train tracks in the middle of nowhere, the seashore or a beach hotel.
Credits
powered by
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- Production Company Ramen Studio
- Director Miguel Bueno
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Credits
powered by
- Production Company Ramen Studio
- Director Miguel Bueno
- Sound Sonomedia
- Production Director Natalia Garcia
Credits
powered by
- Production Company Ramen Studio
- Director Miguel Bueno
- Sound Sonomedia
- Production Director Natalia Garcia
“We are more than satisfied with the fact that episode one of the first season was placed in the Top 10 of the most viewed documentaries on Movistar+ and the most viewed among the Branded Content productions. Within the platform you are just content next to another content, therefore is essential to be honest and strong enough to keep the audience engaged” says José Bosch, Content Director of Ramen Studio.
It is impossible to think of a project as special and important to Johnnie Walker as Keep Walking El Camino without mentioning Ramen Studio. The way they made the project their own from the pitch stage, beyond their roles as producers, agency and studio, made it possible for this to be a success story that many global teams now use as a benchmark.
“There are projects that need a level of truth, sensitivity, both technical and artistic, and versatility that are only possible with the exact combination of elements, Ramen was the X factor that allowed us to tell the stories we needed to tell, the way we wanted them to be told” adds Fernando Pérez, Brand Manager of Johnnie Walker
An exceptional project within the creation of Branded Content in Spain, whose objective is to collect the brand’s DNA, Johnnie Walker, from the Keep Walking concept, and whose new season will premiere on Movistar Plus, Spotify, YouTube and on Social Networks.
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