Keep PA Beautiful rebrands in a fun and colourful way

Showing the ins and outs of Keep PA Beautiful’s mission and purpose, the spot reminds Pennsylvanians to beautify PA, highlighting the various ways you can participate. 

Designed by Pittsburgh based agency RedHouse, and directed and produced by Pittsburgh based production company Dessert Before Dinner’s Andy Kelemen, with animation from AMotion Design’s Alesis Heaps, the hero spot is the continuation of a full rebrand for Keep Pa Beautiful. 

“We love being able to flex our animation skills when we can, as we mainly get asked about live action, but we have such a strong motion graphics community here in Pittsburgh, ready to work,” says Kelemen. Featuring a fun voice over and poppy animation styles, the hero piece and cut downs are being used across the brands social media.