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To mark the company’s arrival in the country, Kaus is releasing four films that explore, with humour and a playful approach, cultural elements and shared codes connecting Brazil and Mexico. 

All four projects were created and directed by Los Pibes. More than simply introducing a new operation, the films serve as an initial showcase of Kaus’s proposition in the Mexican market: bringing together different languages, perspectives and talents around projects that can travel across markets.

The Mexico operation will be led by founding partners Thiago Mascarenhas and Del Reginato, who oversee Kaus's executive direction, alongside partners and directors Los Pibes, who will now have an even closer presence in the Mexican market. The company’s roster also includes talents such as Adrian Villagomez, Meji Alabi, Juan Guillers and Cris Streciwik, with additional names set to join the operation over the coming months.

KAUS – Samba

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“In just four years, Kaus Brazil has developed projects for agencies and brands around the world. We are making a move similar to that of other major production labels that have expanded their operations into different countries, including those that have established themselves in Brazil. From our perspective, it was only a matter of time before a Brazilian label took this step into the world,” says Mascarenhas.

The local operation will be led by Fadia Bardawil, formerly of Rebolucion, who joins as Executive Producer.

The decision to establish an office in Mexico City was a natural move, driven in large part by the growing presence of directing duo Los Pibes. Over the past few years, Caio Amantini and Raphael Pamplona have steadily expanded their presence in the Mexican market, directing projects for global brands including Netflix, Vicks, Modelo and Takis. Kaus's strong connection to the market is further reinforced by shared clients such as Nubank and Mercado Libre, as well as agencies and creatives working across Brazil and Mexico, including W+K and GUT.

“We already had a very close connection with Mexico through the projects we have worked on in the region, but being physically present in the market completely changes the dynamic. We want to be close to agencies, clients and projects from the very beginning. Mexico has a very strong creative scene, and we believe there is a huge opportunity to build something meaningful here,” say Los Pibes, Kaus partners and directors.

The expansion into Mexico marks a new chapter in Kaus's international journey. Since its foundation, the company has developed projects outside Brazil and is now building an international network connecting Brazil, Mexico, the UK and other markets. For Reginato the move into Mexico also represents a shift from the traditional direction of international expansion within Brazil’s audiovisual industry.

“Brazil has always been our base, but we never wanted it to be our limit. Our international strategy is not simply about opening offices, but about creating real connections between different markets. We don’t want to simply put a Kaus flag in different countries. We want to build operations with their own identity, local people and genuine relationships within each market, while also benefiting from an international structure. Mexico is a very important step in that direction,” says Reginato.

Kaus Mexico is now officially open.

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