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Kate Elson joins Eleanor UK
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Kate Elson joins Eleanor UK as managing director, continuing her two-decade legacy of inspiring curiosity in the industry.
Eleanor announce the appointment of Kate Elson as the new Managing Director and Executive Producer for its UK office, effective 1st October 2024.
A true force of transformation, a fearless leader, a builder of companies, Elson's talent for continually generating curiosity stems from her taste-making prowess, unquenchable thirst for knowledge, and dedication to building deep relationships.
From Prince’s Somewhere Here on Earth music video to the recent British Arrows Gold-winning Kahlúa campaign directed by Rodrigo Valdes, Elson has consistently delivered work that exemplifies the highest standards of craft.
Creating the Egg at Bates Dorland, Elson’s entrance into advertising honed her discerning eye. 20 years ago, before director websites, Elson was the curator crafting reels to solve clients’ creative puzzles.
That refined eye for talent led her to become Head of New Business at Harry Nash, where Elson played an instrumental role in launching the careers of directors like Frederick Bond and the late Ringan Ledwidge.
Elson recalls being drawn to these soon-to-be directorial giants not just because of their incredible portfolios and passionate enthusiasm, but their knowledge of craft and their palpable empathy for those they worked with.
Elson has built a powerful network of relationships and has orchestrated beautiful matches between directors and clients, resulting in award-winning, transformative, and effective work.
Her taste-driven matchmaking also extends to the relationships between directors, editors, colourists, and the beautiful team of professionals that are a part of crafting creative excellence.
Elson says, “Ultimately, the strong partnerships and creative chemistries directors develop play a key role in their continued success. The brilliant Ringan Ledwidge, for example, worked beautifully with his editor Rich Orrick”.
Elson’s passionate leadership has been the fire forging many of advertising’s most iconic companies. Powering the rise of these budding production companies, Elson garnered curiosity by remaining curious herself–curious about the thinking of those she works with, curious about the ever-evolving industry, and curious about new possibilities in craft.
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On the 1st October, Kate Elson joins Eleanor to head up its UK office. Speaking about her new role, Elson says “Sophie’s passion for the industry and the roster she has carefully curated is truly infectious. Eleanor’s unwavering commitment to craft, creativity, and impeccable taste, is evident in every detail of the work produced. The presence they have earned in the advertising world continues to expand through Sophie’s relentless and meticulous pursuit of excellence, it is exciting and inspiring to be joining at such a pivotal time in the industry and Eleanor’s journey.”
Eleanor President Sophie Gold shares her excitement about Elson's addition to the team, saying, “What drew me to Kate is her unwavering dedication to advertising. She approaches her role with a craft that she continually refines, combining incredible attention to detail with impeccable taste. Her commitment to the art of advertising is truly inspiring, and it’s evident in every aspect of her work.
Kate Elson’s addition to Eleanor marks a significant milestone in the company’s growth. Her expertise, vision, and passion will undoubtedly drive Eleanor UK to new heights, building on the company’s strong foundation of creativity and excellence.
