Justin Lin and the Russo Brothers launch Magnetic Field
Commercial production company’s directorial roster features masters of craft alongside fresh filmmaking talent.
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Filmmakers Justin Lin, Anthony Russo, Joe Russo, and producer Todd Makurath announced the launch of Magnetic Field.
Evolving out of previous commercial production company Bullitt, Magnetic Field is a community of filmmakers uniting masters of craft and fresh voices to marry premium entertainment with branded content. Led by Managing Director Hillary Rogers, Magnetic Field directors include Anderson Wright, Anthony Leonardi III, Director Brothers, India Harris, Louis Leterrier, Justin Lin, the Russo Brothers, Ramez (MEZZY) Silyan, Shelley Lewis, Somayeh, and Yoni Lappin. Chris Abitbol and Jenni Sprunger serve as Magnetic Field Executive Producers.
Magnetic Field will also foster close ties between film and television production companies AGBO and Perfect Storm Entertainment, co-founded by the Russos and Lin, respectively, to create new project and mentorship opportunities for its roster directors.
“Having a global perspective supports compelling storytelling,” noted Lin. “Magnetic Field takes a holistic approach to production, considering the viewpoints of the filmmaker, client, and audience to deliver content that’s multidimensional. It's a shared ethos with Perfect Storm Entertainment, and a common thread throughout our community of sister companies.”
“When we launched our commercial production company nearly a decade ago, a primary focus was to provide an avenue for established filmmakers to experiment in the advertising realm. With Magnetic Field, we’re recalibrating to champion fresh talent and ideas while continuing a legacy of excellence,” shared Joe and Anthony Russo in a joint statement.
Rogers added, “Modern advertising is more than traditional commercials. Rather than shoehorn projects into dated models, Magnetic Field is flexible and can move very quickly to solve for client challenges. We also combine the best of entertainment and commercials, providing clients with a one-stop destination to reach a range of talent with powerful skill sets.”
Magnetic Field is repped by Resource, The Standard Society, and Reprizent.
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