Just like riding a bike
The new spot for Lyft encourages everyone to get involved in their bike-share system, concluding that every person, is indeed a bike person.
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Credits
powered by
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- Production Company Somesuch/USA
- Director Kim Gehrig
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Credits
powered by
- Production Company Somesuch/USA
- Director Kim Gehrig
- Editor Cartel
- Audio Soundtree Music
- Color Company 3/Los Angeles
- Producer Ritu Paramesh
- Editor Adam Robinson
- Assistant Editor Andrea Norby
- Music Supervision Peter Raeburn
- Music Supervision Neil Athale
- Colorist Simon Bourne
- Brand
Credits
powered by
- Production Company Somesuch/USA
- Director Kim Gehrig
- Editor Cartel
- Audio Soundtree Music
- Color Company 3/Los Angeles
- Producer Ritu Paramesh
- Editor Adam Robinson
- Assistant Editor Andrea Norby
- Music Supervision Peter Raeburn
- Music Supervision Neil Athale
- Colorist Simon Bourne
- Brand
Lyft, the American transport service is promoting their bicycle-sharing system in the new spot, hailing Yes, You Are a Bike Person.
Featuring cyclists from all walks of life, the spot encourages everyone to pedal it out with the company’s bike-share system in cities across the US, coinciding with National Bike Month, taking place in May.
From riding in high heels to wearing trouser clips in the last meeting of the day, the spot is a funny and well-timed call to action, sound tracked by Queen’s Bicycle Race.
Directed by Kim Gehrig, through Somesuch, it shows that you don’t have to be a pro cyclist to be a bike person, cycling is for everyone, pups included.
