Just for vegetable desserts
The new spot for the French plant-based brand is a collage of visuals, documentary and quick-witted humour.
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Credits
powered by
- Agency La Chose/Paris
- Production Company BOL
- Director Antoni Sendra Barrachina (Podenco)
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Credits
powered by
- Agency La Chose/Paris
- Production Company BOL
- Director Antoni Sendra Barrachina (Podenco)
- Sound Octopus Paris
- Executive Producer Marcello Buselli
- Executive Producer Pierre Gobin
- Head of Production Victoria Ventura
- DP Carlos Aparicio
- Illustration Eudald Salarich
- Illustration Marc Stuart
Credits
powered by
- Agency La Chose/Paris
- Production Company BOL
- Director Antoni Sendra Barrachina (Podenco)
- Sound Octopus Paris
- Executive Producer Marcello Buselli
- Executive Producer Pierre Gobin
- Head of Production Victoria Ventura
- DP Carlos Aparicio
- Illustration Eudald Salarich
- Illustration Marc Stuart
Created by French agency, La Chose and directed by Podenco, through BOL, the new spot for Sojasun is a fun, fast-paced, visual mix of collage, live-action and animation.
A mixed-media collage campaign, the film uses stop motion, live action and cel animation interchangeably, creating an immersive experience for the audience that pays close attention to visual metaphors and seamless transitions in a vintage, photo-copy style.
The real-life characters interact with the graphic world created around them, with performances captured in burst mode with a photo camera, to blend them with their animated surroundings.
The campaign captures the game-changing nature of the French plant-based brand, conveying their innovative spirit and optimism by blending a documentary style of storytelling with the fun, expressive medium of collage.
