electriclime° have signed filmmaker Joris Bacquet for exclusive representation in Australia and New Zealand.

A creatively-dynamic director, Bacquet has been at the forefront of using the newest technology to produce visually-stunning work across the industry.

He has shown this on productions for Issey Miyake, Dior, Kia and many more, with his work showing a proclivity for aesthetic and emotional storytelling.

Bacquet said: “I’m looking forward to joining the electriclime° team as I am constantly searching for new challenges and fresh opportunities to express myself and push boundaries with new clients, always. I take my inspiration from everywhere. It can come from art or a human feeling, a motorbike firing as well as drops on a window. Our world is an inspiration, as long as you can see it and catch the potential of it.”

AI has been a hot talking point for the past few years, with its technology being implemented throughout the creative process. And Bacquet believes its progression will continue to help elevate work to another level.

“AI creatively speaking allows me to express myself in new ways and aesthetics,” Bacquet added.

“It consists of the most important new storytelling approaches by creating visual languages, blending inspirations and creating an incredible new path."

“Being able to live in this era and be part of it for a few years already is mind blowing. In my opinion AI will push boundaries far from what our ‘simple’ human minds were able to think of. It’s like you were colourblind and suddenly you can see colours.”