Join Nissan in the March Madness excitement
Nissan’s Road 2 campaign returns for the excitement of the 2023 NCAA Men’s and Women’s Basketball Championships, continuing through the Final Four.
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Nissan returns as an official partner of the NCAA March Madness basketball tournaments with an evolution of its Road 2 campaign from TBWA Chiat Day/New York.
Featuring fun-packed TV spots directed by Dax Martinez-Vargas of Reform School, brings even more excitement to the NCAA Championships.
Road 2 connects the thrill of Nissan’s fresh A-to-Z vehicle lineup with the electrifying moments that basketball fans love as they follow 136 teams through March Madness and the Final Fours.
This year’s campaign features six new commercials, with a roster of 16 beloved team mascots, plus former collegiate basketball players Candace Parker and Kenny Smith, and current University of Southern California Head Coach Lindsay Gottlieb. The spots star some of the newest and most innovative Nissan vehicles, including the all-electric Ariya, the Official EV of March Madness, and the thrilling Nissan Z1, plus Rogue, Altima, Frontier and Pathfinder.
Nissan – Ride Together
Nissan – Ol' Days
Nissan – Ride with Them
