Join Little Caesars NFL training camp with Matthew Stafford

Little Caesars was selected as the official NFL pizza sponsor in June 2022 for a five year partnership.

To kickstart the partnership, McKinney, Little Caesar’s AOR, created a spot that tapped into NFL fandom in true Little Caesars fashion, a little over-the-top, a little crazy, and a lot funny. McKinney has leaned into Little Caesar’s “crazier than most” brand position which comes through in this work. The spot also brings star power in the form of Matthew Stafford, quarterback of the Super Bowl 56 winning team the Los Angeles Rams.

The spot, Little Caesars Training Camp is all about preparing NFL fans and athletes for Little Caesars to be the official pizza sponsor. The spot has a humorous take on football training camp with pizza delivery people running through football drills, fans taste testing hot slices and Super Bowl Champ Matthew Stafford yelling “pizza pizza.”

Little Caesars – Little Caesars Training Camp (:30)

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Agency McKinney/Durham
Production Company The Corner Shop
Director Peter Martin

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Credits

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Agency McKinney/Durham
Production Company The Corner Shop
Director Peter Martin
Editing Cartel
Color Company 3/New York
Music Asche & Spencer
Sound Sound Lounge
Executive Producer Jay Shapiro

Executive Producer Holly Powers
Director of Production Kara O'Halloran
Senior Producer Alexander Lao
Editor Kevin Zimmerman
Colorist Tim Masick
HP Kevin Breheny
Chief Creative Officer Jonathan Cude
Creative Director Jameson Rossi

Executive Creative Director Lyle Yetman
Head of Art & Design Will Dean
Talent Matthew Stafford

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The work is running across broadcast TV (including NFL games), digital and social media, and there’s more work to come. The NFL is the highest-reaching sports property in the US with over 96 Million fans. For consumers, “game time” is one of the most popular group eating occasions with hand-held foods being essential.

Lyle Yetman, Executive Creative Director, McKinney said: “Nothing pairs better with football than Little Caesars…and maybe your lucky recliner. With a brand like Little Caesars humour is a huge part of the equation, the brand has a long and storied history of being funny, and we always try to make work that makes our team laugh. The humour here is highly irreverent, slightly wacky and all in good fun. Matthew Stafford was the perfect partner for this spot, he has a Detroit connection as does Little Caesars, and a Super Bowl Ring just like Pepperoni the Champion of Pizza Toppings so everything came together really well.”