Join Fanta's fabulous flavour hunt

Fanta, the renowned beverage brand which is part of the The Coca Cola Company Family, announce the launch of its highly anticipated campaign, The Fabulous Flavour Hunt.

This immersive campaign takes Fanta enthusiasts on a thrilling adventure, inviting them to uncover the secrets of four new tantalising Fanta flavours hidden within the enigmatic bottle labeled What the Fanta.

At the heart of The Fabulous Flavour Hunt lies a captivating film series that showcases the journey of flavour discovery in a visually exciting and engaging manner.

Spearheaded by esteemed production company Simon & Paul, and directed by the visionary talent Daniel Lundh, the films capture the essence of adventure and curiosity that Fanta brings to its audience.

The agency behind this innovative campaign is Ogilvy Hong Kong, renowned for its creative excellence and strategic prowess. Collaborating closely with The Coca Cola Company, Ogilvy Hong Kong has conceptualised a captivating narrative that keeps the audience on the edge of their seats, guessing and exploring the flavours alongside the protagonists.

The five episodes take you into a world of retro-pop, carefully curated and brought to life by the talented Production Designer Vicente Ben. A new interpretation of what feels like a 60s television game show that meets a baking show, where the extraordinary Gloria is trying to figure out the mystery flavours of the new What the Fanta.

Throughout the episodes we discover new clues and get to know the characters of Gloria and her flavour hunters with a final reveal of the mystery flavours in the last episode. Through an intentional release strategy, the episodes will be aired over time and worldwide, building anticipation and allowing viewers to immerse themselves in the excitement while attempting to decipher the mystery flavours and win prizes along the way