Johnny Knoxville gives us a Finger Lickin’ PSA for KFC
KFC partners with Paramount for an unconventional July 4 PSA.
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Every Fourth of July, Americans do two things: blow stuff up and eat with their fingers. According to the US Consumer Product & Safety Commission, one in three firework injuries affects fingers and hands.
As a brand obsessed with bringing people Finger Lickin’ Good fried chicken, that puts way too many people at risk of not being able to eat fried chicken as it should be enjoyed.
So on the most dangerous day of the year for fingers, KFC is launching an irreverent public service announcement in partnership with jackass: best and last to save those fingers.
Credits
View on- Agency Highdive Advertising/Chicago
- Production Company magna studios/Los Angeles
- Director Jeff Tremaine
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Credits
View on- Agency Highdive Advertising/Chicago
- Production Company magna studios/Los Angeles
- Director Jeff Tremaine
- Editor 1986 (In-House at Highdive Advertising/Chicago)
- Color Almost Gold
- Audio Post Another Country
- Music 411 Music Group
- Chief Creative Officer/Co-Founder Chad Broude
- Chief Creative Officer/Co-Founder Mark Gross
- Head of Production Jen Passaniti
- Executive Creative Director Doug Fallon
- Executive Creative Director Steven Fogel
- Creative Director Ben Doessel
- Creative Director James Lee
- Art Director Kyle Brubaker
- Group Creative Director Casey Stern
- Group Creative Director Jorge Pomareda
- Senior Copywriter Frank Viglione
- Executive Producer Adam Battista
- Senior Producer Zach Moore
- Senior Art Director Gabby Bates
- Creative Producer Shanna Zablow
- Executive Producer Nick Fuller
- Director of Production Clark Farrell
- Producer Magen Ashley Young
- Production Designer Megan Bell
- DP Bentley Rawle
- Executive Post Producer Mike Trivisonno
- Editor Ashley McGinn Cisneros
- Editor Carlos Lowenstein
- Assistant Editor Lilly Beck
- Executive Post Producer Alex Kim
- Colorist Jeff Altman
- Sound Designer/Audio Mixer Drew Weir
- Sound Designer/Audio Mixer Peter Erazmus
- Post Producer Josh Honeycutt
- Talent Johnny Knoxville
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Highdive Advertising/Chicago
- Production Company magna studios/Los Angeles
- Director Jeff Tremaine
- Editor 1986 (In-House at Highdive Advertising/Chicago)
- Color Almost Gold
- Audio Post Another Country
- Music 411 Music Group
- Chief Creative Officer/Co-Founder Chad Broude
- Chief Creative Officer/Co-Founder Mark Gross
- Head of Production Jen Passaniti
- Executive Creative Director Doug Fallon
- Executive Creative Director Steven Fogel
- Creative Director Ben Doessel
- Creative Director James Lee
- Art Director Kyle Brubaker
- Group Creative Director Casey Stern
- Group Creative Director Jorge Pomareda
- Senior Copywriter Frank Viglione
- Executive Producer Adam Battista
- Senior Producer Zach Moore
- Senior Art Director Gabby Bates
- Creative Producer Shanna Zablow
- Executive Producer Nick Fuller
- Director of Production Clark Farrell
- Producer Magen Ashley Young
- Production Designer Megan Bell
- DP Bentley Rawle
- Executive Post Producer Mike Trivisonno
- Editor Ashley McGinn Cisneros
- Editor Carlos Lowenstein
- Assistant Editor Lilly Beck
- Executive Post Producer Alex Kim
- Colorist Jeff Altman
- Sound Designer/Audio Mixer Drew Weir
- Sound Designer/Audio Mixer Peter Erazmus
- Post Producer Josh Honeycutt
- Talent Johnny Knoxville
Starring America's sweetheart himself, Johnny Knoxville, directed by Jeff Tremaine and created by Highdive, the spot brings jackass energy to this holiday safety message that delivers five important firework safety tips in an effort to help people think twice before accidentally injuring even a thumbnail.
As Steven Fogel and Doug Fallon, Executive Creative Directors at Highdive, explain: "Nobody owns fingers quite like KFC. So when we learned the Fourth of July is America's biggest day for finger injuries, we saw an opportunity to turn a cultural fact into a brand story only KFC could tell."
The long-form spot will run across digital and social channels (paid) in the US, launched on Saturday, 6/27, through the 5th of July.
