John Ogunmuyiwa's inspiring England's UEFA Euro 2024 Kit promo

Blink director John Ogunmuyiwa has written and directed the live action promo for the latest England kit in collaboration with The Football Association, timed perfectly for this year’s highly anticipated 2024 UEFA European Football Championship.

The film features real football fans from across the UK, including members of Football Beyond Borders - an education and inclusion charity that harnesses the power of football to transform young lives. The promo highlights the strength found in diversity and community within the nation's most beloved sport.

The FA – England Kit 2024

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Agency Client Direct
Production Company Blink Productions
Director John Ogunmuyiwa

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Credits

powered by

Agency Client Direct
Production Company Blink Productions
Director John Ogunmuyiwa
Editing The Assembly Rooms
Editor Ed Cooper
Executive Producer Paul Weston
Executive Producer Patrick Craig
Producer Jack Bingham

DP Stefan Yap
Sound Recordist Greg Ryan

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As a passionate football enthusiast, Ogunmuyiwa prioritised authenticity in this project. This venture offered a perfect opportunity to elevate the creative process through his own writing and development, in partnership with Blink and The FA.

The promo connects with the football community while showcasing Ogunmuyiwa's talent for eliciting strong performances from real people.

John Ogunmuyiwa has previously directed commercials for NIKE and Adidas, and he served as the lead director for the critically acclaimed BBC1 series, Champion.