Johan Stahl Makes a Blockbuster Statement for Justice

Director Johan Stahl has released 100 Years of Justice, a blockbuster sci-fi-style commercial for Arbeiterkammer, the Chamber of Labour in Austria.

Arbeiterkammer commissioned the TV spot as part of an ongoing campaign promoting the importance of equality and worker’s rights.

100 Years of Justice unfolds like a Hollywood-style trailer, setting the stage for a dystopian showdown in the year 2050: The 4th Industrial Revolution. The spot personifies the idea of “justice” with a time-traveling woman who leads an uprising of human laborers against robots deployed to replace them.

Originally produced in German for Austrian TV networks, Stahl conceived the English version to extend the campaign’s reach to English-speaking audiences worldwide.

“It’s surprising how much equality is still lacking around our little blue planet,” says Stahl, who is represented by REVERSE in the US for commercials and branded content. “Hopefully, this film reminds people that we should continue fighting for it – for today and future generations.”

According to Stahl, the embodiment of “Justice” as a woman was the obvious choice to serve both the story and its message.

“In casting our main character, I was looking for a charismatic, strong woman who had sharp features that felt authentic to each of the different eras we travelled to in the story,” explains Stahl. “And in carrying out the spirit of the film’s core message, our female protagonist is an homage to the strong powerful women today who are at the forefront of change as women are still struggling for equality in many ways.”

Justice’s time travel across two centuries called for an ambitious production. From VFX to production design to a big live-action shoot, every creative choice was paramount in creating not only historically accurate scenes, but also imagining a futuristic world.

Stahl worked closely with production designer Tristan X Mur to map out the look, feel, and architecture of the different universes in the film, and weave them together with visual cohesion.