JC Chasez brings 90’s nostalgia to Meow Mix
American boy band icon JC Chasez stars in a fun musical spot for the wet cat food brand created by BBH.
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Cat food brand Meow Mix has launched this latest iteration of its Remix campaign, directed by Ulf Johansson through Smith & Jones created in collaboration with BBH.
While the original track debuted in 1974, the brand has remixed this classic song in the style of different music genres. Now, Meow Mix is tapping into 90’s nostalgia with a boy band remix for its wet food product.
The new spot features the catchy harmonies of Meow Mix’s latest remix artists, the TABBY 5 – a cat boy band – performing in a classic 90’s-style music video complete with choreography, rain, and cameo from JC Chasez of NSYNC fame.
The campaign was creatively led by BBH US. In addition to the TV spot, which will air on launch day during America’s Got Talent, the work will appear across digital and social – with executions including a TikTok duet video where JC Chasez invites viewers to sing along with the band, further cementing the brand as a musical influence in popular culture.
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