Java House peels and pours a new campaign
Bayonet partners directly with Java House on new TV campaign for Peel & Pour Pods.
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Bayonet has launched a new television campaign for Java House, promoting the brand’s Peel & Pour coffee pods as a modern replacement for outdated office coffee machines.
Director, Andrew Quinn commented: “It was a director’s dream to work so closely with Java House on the concept, script development, and execution. The result is a campaign rooted in real workplace experiences, designed to show how quality coffee no longer requires bulky equipment or leaving the office.”
The spots highlight the simplicity of Java House’s Peel & Pour system: employees simply peel open a pod, pour it into hot or cold water, and enjoy, delivering premium coffee in seconds without brewers, maintenance, or wait times.
Credits
View on- Agency Client Direct
- Production Company Bayonet
- Director Andrew P. Quinn
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Credits
View on- Agency Client Direct
- Production Company Bayonet
- Director Andrew P. Quinn
- Executive Producer Kevin Grazioli
- Senior Producer Jake Foster
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Bayonet
- Director Andrew P. Quinn
- Executive Producer Kevin Grazioli
- Senior Producer Jake Foster
Jake Foster, Senior Producer at Bayonet, added: “Execution on this project was a lot of fun because each spot called for a distinct visual approach, from tabletop product work and vintage 4:3 framing to more cinematic beauty shots. Building the right crew for each look was critical. Everyone leaned into the challenge, and that commitment really shows in the final films.”
Visually, the campaign balances varied production styles with a cohesive tone. Clean compositions, grounded performances, and disciplined editorial pacing allow humour and product benefits to emerge organically, keeping the focus on clarity rather than spectacle.
“Our production and post teams were structured to move quickly without losing clarity,” said Kevin Grazioli, Executive Producer at Bayonet. “With a tight timeline, it came down to alignment, clear decision-making, streamlined communication, and a great client that allowed us to execute efficiently from shoot through final delivery.”
The campaign is currently airing across broadcast and digital platforms, targeting professional audiences seeking a smarter, more efficient office coffee solution.
