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Egg Films’ Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jägermeister’s Be the Meister.
The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop culture come together, where downtown meets uptown, where street style meets the runway.
Be the Meister was conceptualised by FoxP2’s creative team of Oarabile Mahole and Athule Nano and the idea came to life under the creative guidance of ECD Grant Sithole.
Credits
powered by
- Agency FoxP2/Cape Town
- Production Company Egg Films
- Director Lebogang Rasethaba
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Credits
powered by
- Agency FoxP2/Cape Town
- Production Company Egg Films
- Director Lebogang Rasethaba
- Final Mix Audio Militia
- Executive Creative Director Grant Sithole
- Copywriter Oarabile Mahole
- Producer Aileen Kennaugh
- Executive Producer Colin Howard
- Producer Julia Schnurr
- 1st Assistant Director Carey Lagoe
- DP Thomas James Revington
- Art Director Keenan McAdam
- Editor William Kalmer
- Colorist Craig Simonetti
Credits
powered by
- Agency FoxP2/Cape Town
- Production Company Egg Films
- Director Lebogang Rasethaba
- Final Mix Audio Militia
- Executive Creative Director Grant Sithole
- Copywriter Oarabile Mahole
- Producer Aileen Kennaugh
- Executive Producer Colin Howard
- Producer Julia Schnurr
- 1st Assistant Director Carey Lagoe
- DP Thomas James Revington
- Art Director Keenan McAdam
- Editor William Kalmer
- Colorist Craig Simonetti
The iconic Jägermeister stag was all thanks to computer graphics by the wizards from Sinister Studio.
“We couldn’t have made this without the team from Jägermeister. A brand that will challenge convention and smash the status quo to start a revolution,” said Rasethaba.
“Bea Theron, Donne Wolk, Lewis Jones, Kyle Pastor, and Jarrod Stewart are all incredibly cool, all very different, all very smart, and all contributed to this production in unique invaluable ways.”
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