J Marlow's coooool campaign for Pepsi

Outsider director J Marlow helms this playful campaign through Busy Bee for fizzy drink brand Pepsi as they outline their new range of Pepsi Zero Sugar Ice Cream flavours. 

Following on from his lauded work for Tango, Marlow has upped the ante here bringing his distinctive tongue in cheek style and knack for the weird and wonderful in channeling his inner bird whisperer. He worked alongside Sips&Bites to bring this one to life under senior creatives Julia Mortimore and Kaja Dobrzanska, and CCO Matt Watson.

Speaking about the experience of working with Pepsi and Sips&Bites J said this: “When this brief first landed on my lap I was all in. Remarkably convincing pigeons and a little something to quench my thirst, win win. It was a great experience working on this one so I want to say a huge thanks to Jules, Kaja, Matt, Sips & Bites and Busy Bee, who were all awesome fun to work with. That bloody pigeon was an absolute diva, though. Watch out!”