It was just a background noise

Paula Canovas del Vas reveals her SS25 collection through It Was Just a Background Noise, a five-minute film directed by JB Braud.

Merging fashion with surrealism, and bold self-expression, Henry's Braud crafts a visually striking story that elevates the collection.

Set between a serene library and a surreal performance space, the film explores transformation, rituals, and identity through powerful imagery. Braud’s cinematic direction amplifies Paula’s bold vision, presenting the SS25 collection in a way that feels both uncompromising and accessible. 

The story shifts between the tranquil library and a surreal performance setting, following a woman's journey of transformation. With witty poetry, Braud’s film delivers a bold vision, presenting a visually rich statement.