iPhone 16 Pro hits different at TELUS

Holiday Films collaborated with T&Pm to help launch iPhone 16 Pro that showcased a longstanding partnership between TELUS and Apple.

The campaign took TELUS’ iconic brand visuals of a critter set in a clean white space, but with an iconic twist: a hip-hop track and kangaroo that oozes swagger and confidence. With the iPhone 16 Pro, they’re a dynamic duo that just hits different.

T&Pm brought aboard Holiday Films director Greg Brunkalla, known for his dynamic camera play and his work on hip-hop and R&B music videos, to bring the energy and dance-inspired visual style. The concept? Two heavy-hitters, the kangaroo and the iPhone 16 Pro, hype each other up in a way that echoes the moment of getting in the ring - inspired by the track’s music video.

This campaign is a knockout with high energy and swagger, delivering the launch of the iPhone 16 Pro with TELUS in a hard hitting and memorable way.