Intuit QuickBooks showcase small businesses in new campaign

Intuit QuickBooks has launched its new advertising campaign, ‘Small Business Stories’ in Scotland. 

Partnering with Wieden+Kennedy London, the campaign showcases the inspirational stories of five Scottish small businesses. Each business was handpicked to have their stories told by world class animators from Blinkink.

By funding a new £300,000 TV and social advertising campaign, Intuit QuickBooks is supporting independent animators, whilst promoting the importance of small businesses in the current, challenging climate.  

Intuit QuickBooks is the world’s leading financial management software and is committed to helping small businesses thrive, by solving major financial problems with digital tools. It also looks to support and back small businesses across the UK in as many ways as possible.

Alicia Skubick, Marketing Director at Intuit QuickBooks, said: “Small businesses are the backbone of the economy and at QuickBooks we do everything we can to help them prosper. I’m so excited that this winter we’re able to show our support in a totally new way by creatively showcasing five very special Scottish business owners. They have unique and inspiring stories and I love that we’re able to give them exposure to help them thrive.” 

QuickBooks, W+K and Blink worked with Scottish small businesses ranging from chocolatiers to glamping companies. They helped script their message, matched them with talented animators, and produced the joyful 20-second spots. The remotely-produced ‘Small Business Stories’ feature the voice of each business owner, recorded creatively over Zoom, WhatsApp and email. 

Hollie Walker and Cal Al-Jorani, Creative Directors, Wieden+Kennedy London, said: “With five very different small Scottish businesses, with very different products to shout about, it was a pleasure to work closely with the owners to find out how they wanted to tell their story. We recorded their voice overs on Zoom from under duvets, then paired them each up with some incredibly talented animators to bring it all to life in a way that felt true to their business.

“Healthier chocolate, home-grown blooms, zero waste groceries, bespoke metal work or glamping in the Cairngorms… whatever tickles your fancy, support small!”