Introducing 'The Extraordinaire Mona Lisa' by Perrier
Spot directed by Iconoclast's Manu Cossu.
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With more than 20,000 daily visitors, Mona Lisa (also known as La Gioconda), is the most visited painting in the world. And for the first time, 500 years since the death of her creator, Leonardo da Vinci, she has decided to get out of her frame... in the newest global brand campaign of Perrier, created with Rosapark agency.
The extraordinary combination between gas and natural mineral water defines the uniqueness of Perrier water. It awakens our eccentricity, our desire to share and create.
Strong bubbles of Perrier water quench our thirst and encourage us all to dare, laugh, dance and create. It’s only once we feel free to do as we please that we can sparkle and inspire the world.
Perrier has often been associated with icons (artists like Andy Warhol, Salvador Dali, Jean-Paul Goude, Ridley Scott, Raymond Savignac or characters like Captain Haddock or E.T. the Extra-Terrestrial) and has always invested in bold communications, very cinematographic and have even become pieces of pop culture in its native country, France.
Today, the vision of Perrier is summed up by its brand signature “Go For The Extraordinaire” decides once again to awake an iconic figure: Mona Lisa. Trapped in a frame for over 500 years, the model of the famous Leonardo da Vinci painting can finally escape and spread her extraordinaire on the world thanks to a forgotten Perrier bottle in front of her frame.
Credits
powered by
- Agency Rosapark/Paris
- Production Company Iconoclast Paris
- Director Manu Cossu
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Credits
powered by
- Agency Rosapark/Paris
- Production Company Iconoclast Paris
- Director Manu Cossu
- Sound PH Schmooze
- Art Director Frederic Leclerc
- Art Director Sophian Bouadjera
- Producer Thomas Laurent
- Producer Jean Duhamel
- Line Producer Annabel Rosier
- DP Mathias Boucard
- Executive Producer Nick Page
- Post Production Cyril Bordesoulle
- Editor Philippe Roch
Credits
powered by
- Agency Rosapark/Paris
- Production Company Iconoclast Paris
- Director Manu Cossu
- Sound PH Schmooze
- Art Director Frederic Leclerc
- Art Director Sophian Bouadjera
- Producer Thomas Laurent
- Producer Jean Duhamel
- Line Producer Annabel Rosier
- DP Mathias Boucard
- Executive Producer Nick Page
- Post Production Cyril Bordesoulle
- Editor Philippe Roch
Directed by Manu Cossu who already directed Hot Air Balloons (with Fleur Fortuné) - the launch campaign of the “Extraordinaire Perrier” brand platform in 2015 – and also directed DIOR MISS DIOR and ADIDAS’ Original Is Never Finished, this film reveals a previously unseen Mona bottle of Perrier sitting in front of her frame, she grabs its edges and climbs out. Her eyes fixed on the bottle, she nears it, then grabs it up and drinks it, carefree. Invigorated, she’s finally ready to face the 21st century. With innocence, excitement and enthusiasm, Mona Lisa dances, shares and enchants in all her encounters, powered by her energy. Magnetic, she steps out, ready to tame this wild world around her with a mix of boldness and lightness. All Mona Lisa needed in order to jump into this world so unknown to her was a little push: a few sips of Perrier, and her extraordinary emerged.
“The Extraordinaire Mona Lisa” by Perrier is a positive shot of energy, thanks to the Duke Ellington’s mythical track “Caravan”.
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