Indigo Bates directs captivating branded film for WEBTOON

Spliced between these arresting visuals, Bristol gives us a peek at his artistic process for creating Ordeal. Kinetic shots follow his digital pen as it moves fervently across his tablet, illustrating his now-beloved webcomic characters. A lyrical score by Oliver Mayo ties together both the beauty of the island and the emotional tale of an artist who, at times, considered quitting.

“In the initial chats with Brent, I was struck by how thoughtful and open he was, willing to talk about his vulnerabilities and the artist’s struggle,” says Bates. “I was keen to make sure that came across authentically in the film. His journey and perseverance is so extraordinary.”

HB Films is a boutique production company. They set up shop in 2016, but their collective experience as directors, writers, and producers goes way back, the ‘90s, to be exact. Some of the world’s most iconic agencies and brands call on them, including Nike, Toyota, ESPN, Snapchat, and the NBA. Their roster includes both seasoned directors and young visionaries native to emerging platforms who can also write and concept. They believe in championing equity to provide the best creative experience to their clients because being nice is important. They take pride in their commitment to the magic of collaboration and sharing the joy of their craft.