Independent launch Kidspiration.tv

Independent Films announces the debut of Kidspiration.TV, an original online media channel created for kids. Launching with the Kidspiration interview series, Kidspiration.TV puts some of the world’s most extraordinary minds in front of the camera, to be interviewed by children, ages 8-12 years old. Kidspiration.TV seeks to empower, engage, and inform young people through online programming made for kids and powered by kids, introducing young viewers to the ground-breaking people and ideas shaping our world and their futures. 

Kidspiration’s content engages directly with young people, and offers a compelling new opportunity for brand partners to support kids in a meaningful way. Each Kidspiration.TV episode invites the interview subject to share his or her experiences through a one-on-one interview in which kids create their own questions. Interview subjects are individuals who are making positive contributions to the world, including renowned primatologist Jane Goodall, the Reverend Rose Hudson-Wilkin, illustrator and author Liz Pichon, pioneering oncologist Dr. David Agus, Wikipedia founder Jimmy Wales, gerontologist Dr. Aubrey DeGrey, playwright Enda Walsh, humanitarian and neurosurgeon Henry Marsh, and numerous other remarkable individuals. 

Kidspiration is co-executive-produced by Jani Guest, Managing Director of Independent Films, and media strategist Laura Galloway, based on an initial interview concept by Guest and John Townshend, chairman of the UK-based advertising firm NOW. Guest and Galloway have worked closely over the last year to develop an original format and detailed vision for Kidspiration, creating programming that aims to redefine engaging and enriching content for young people in what both believe is a severely under-served market. 

The decision to move into original content production was informed by both the overwhelmingly positive feedback for the concept and the rapidly changing landscape of the commercial production industry. “Independent has produced fantastic work on behalf of other brands and we’re very proud of that work, which by nature, is short-lived,” Guest says. “We wanted to think differently about the future of content and further shift part of our focus to content creation, one of our core strengths. The launch of Kidspiration signals that we’ve taken the leap to produce our own content, and are able to invite brands to support that content, as well as make what we hope will be a meaningful contribution to the lives and minds of kids.” 

Kidspiration.TV launches today with ten initial episodes; future interviews will be released weekly. Kidspiration plans to expand with additional original programming in the coming year.