Iconic 90s party anthem Rump Shaker gets a minty fresh remix

Rumple Minze Peppermint Schnapps is relaunching an iconic party anthem with a Rumple Minze twist.

The brand reunites legendary hip hop duo Wreckx-n-Effect to recreate their 1992 classic, Rump Shaker. The song features original Wreckx-N-Effect members Aqil Davidson and Markell Riley alongside Uncle Rumpy, the mysterious face of Rumple Minze, and a diverse crew of fun-loving party-goers.

Rump Shaker ft. Uncle Rumpy features updated lyrics and a music video that pays tribute to the original multi-platinum hit while giving new meaning to the phrase “Shake that Rump.” While the original music video was met with some controversy 27 years ago, today’s Rump Shaker video features an eclectic group of partiers, polar bears, bartenders, and even a surprise Yeti cameo – all united by their common love for Rumple Minze. A feel-good track that’s sure to get the party started, this Rump Shaker remix brings throwback vibes to life with classic 90s sound, style, and dance moves.

The spot was created by Vayner Productions.

Rumple Minze – Rump Shaker

Credits

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Agency VaynerMedia/Los Angeles
Production Company Vayner Productions (In-House at VaynerMedia/New York)
Director Dante Crisafulli

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Credits

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Agency VaynerMedia/Los Angeles
Production Company Vayner Productions (In-House at VaynerMedia/New York)
Director Dante Crisafulli
Chief Production Officer (HP) Aaron Kovan
Group Creative Director Mike Pierantozzi
Creative Director Beth Kushner
Producer Seth Melnick
Associate Creative Director Mathew Dillman

Executive Post Producer Laura Sorrentino
Post Producer Glo Gambino
Editor Dave Conte
VFX Supervisor Alexander Smith / ( Animation Supervisor)
VFX Supervisor Daniel Veet
Colorist David Torcivia
Creative Director Rishi Magia

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“There was an obvious connection between Rumple Minze and the title of this song, Rump Shaker,” commented Jay Sethi, VP at Diageo. “We’re a brand about being playful, rallying your friends, and always keeping it 100, so it was a natural fit to bring back this classic 90s party anthem and give it a modern twist to reintroduce it to today’s generation.”

No matter the season, whether you’re hanging out on the beach, in the mountains, or at your local bar, when you hear that iconic saxophone opening, you’ll know it’s time to bring out the Rumple Minze. Wherever you’re enjoying Rumple Minze, please make sure to drink Rumple Minze responsibly.