HSBC marks 140 years with Legacy Lives On campaign
Sensitively directed by acclaimed US-based filmmaker Nicholas Lam, the film showcases a beautifully woven narrative spanning seventy years.
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In celebration of its 140-year anniversary, HSBC Bank has launched its latest campaign, Legacy Lives On (agency/director cut), a tribute to the institution's enduring legacy and deep connections across generations.
Created by Ogilvy Malaysia, under the leadership of Chief Creative Officer Adrian Miller, the film reflects HSBC’s timeless commitment to progress and global impact, through the lens of family, education, and ambition.
Sensitively directed by acclaimed US-based filmmaker Nicholas Lam, the film showcases a beautifully woven narrative spanning seventy years. The project marks a reunion between Lam and Directors Think Tank, the three-time Kancil Awards Production House of the Year (2021, 2022, 2023). The project also re-teams Lam with Ogilvy’s Miller, whose previous collaboration was Nestle Indonesia’s multiple award-winning Bear Brand campaign in 2019.
Credits
powered by
- Agency Ogilvy/Kuala Lumpur
- Production Company Directors Think Tank
- Director Nicholas Lam
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Credits
powered by
- Agency Ogilvy/Kuala Lumpur
- Production Company Directors Think Tank
- Director Nicholas Lam
- Colorist Matt Osborne / (Colorist)
- Chief Creative Officer Adrian Miller
- Senior Art Director Amy Chan
- Copywriter Adrian Miller
- Copywriter Rudy Tan
- Producer Loo Seng Tuck
- Producer Mandy Lee
- Executive Producer Heng Tek Nam
- Executive Producer Patminder Singh
- Producer Sing Han Ong
- DP Eric Yeong
- Editor Dave Singh
Credits
powered by
- Agency Ogilvy/Kuala Lumpur
- Production Company Directors Think Tank
- Director Nicholas Lam
- Colorist Matt Osborne / (Colorist)
- Chief Creative Officer Adrian Miller
- Senior Art Director Amy Chan
- Copywriter Adrian Miller
- Copywriter Rudy Tan
- Producer Loo Seng Tuck
- Producer Mandy Lee
- Executive Producer Heng Tek Nam
- Executive Producer Patminder Singh
- Producer Sing Han Ong
- DP Eric Yeong
- Editor Dave Singh
The creative was uniquely challenging as it spans a multi-generational narrative across seventy years, requiring carefully crafted period set pieces. From the bustling open-air markets and the iconic exterior of HSBC Bank in the 1950s, to the academic life of an English university in the 1970s; the contrasting settings of American university life in the 1990s, and finally, scenes set in present day. Each era was meticulously costumed, art designed, photographed, and colour-graded to capture the essence of its place and time.
Featuring a two-minute master film running alongside :60s, :30s and :15s cuts, the touching HSBC campaign is now airing on television, theatrical, digital, social and out-of-home platforms.
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