Home Instead deal with daily struggles

Home Instead shares an optimistic approach to staying happy and well at home in a new Energy BBDO campaign directed by Alex Dunning through FLIPT.

Home defines who you are, it is where people spend the best moments of their lives and where memories are made. Many seniors cannot ever imagine moving out of their homes, that they may have lived in for decades. The thought of leaving for an unknown place can be heartbreaking.  

Aimed at older adults who want to continue their lives comfortably and safely in their own homes, the campaign demonstrates how Home Instead can make people's wish to stay at home become a reality.  

The touching spot shows how when people can no longer do everything they want to, and start feeling like they are losing their independence, help is at hand and quality of life can be continued at home