HELLO! To Mount 3D Concerts with Front Row Networks

HELLO! Raises Curtain on 3D Concerts Via
Deal with Front Row Networks
 

Get your specs out: HELLO! has signed to produce 3D concerts for Front Row.

Front Row Networks, Inc., a Los Angeles -based concert production and distribution company, has entered into a production financing and distribution agreement with HELLO!, the Los Angeles-based commercial, music video, branded content, entertainment and 3D production company. The first project, to be announced soon, will be distributed first in theaters and then available for all other distribution opportunities worldwide.
 
Launched in June 2008, HELLO! is the boutique production house created by the partners of HKM, The Director's Bureau, and Cosmo Street Editorial.  Kerri Kleiner, Head of Music, Live and 3D, and Lenny Beckerman, Head of TV and Film, will spearhead this venture for HELLO!.
 
"We are pleased to be working with HELLO! to help FRN source and produce premium 3D music content," says John Diaz, CEO of Front Row Networks and its parent company, Writers' Group Film Corp. "We expect that our first project together will represent a unique experience for 3D programming."
 
"As artists are looking to discover innovative ways to reach a bigger audience, 3D concert films will be the next level concert experience," says Kleiner.  "HELLO! is looking forward to reaching that audience with the experience of Front Row Networks in the live concert production and distribution sectors."
 
The current worldwide phenomenon surrounding 3D, combined with the strong-performing live concert business, presents a unique opportunity for Front Row Networks to provide an inexpensive, state-of-the-art, live 3D concert experience to venues around the world, according to the company.
 
Front Row Networks is a live concert production and distribution company which produces live concerts in 3D for initial digital broadcast into movie theaters in North America. Following their theatrical run, the films are then licensed to US and international broadcasters, pay channels, pay-per-view markets, DVD and Blu-Ray distributors, and sold on the Internet as downloads.

Published 29 December, 2011