Hefty highlights strength that’s anything but ordinary

In his eighth year as a brand spokesperson, professional wrestler and actor John Cena is once again teaming up with Hefty in the brand's newest Ultra Strong trash bag campaign.

Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humour while showcasing the strength and durability of Hefty Ultra Strong trash bags.

"John has been an incredible spokesperson for the Hefty brand over the years and we’re thrilled to have him featured once again in our new campaign,” said Brienne Neisewander, Vice President of Hefty Marketing, Reynolds Consumer Products." His signature sense of humour is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty Ultra Strong trash bags an incredible product, like the dependability of extraordinary strength delivered at an affordable price.”

Hefty – Strength That’s Anything but Ordinary

Credits

powered by

Agency DDB/Chicago
Production Company Gravy Films
Director Cameron Harris

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency DDB/Chicago
Production Company Gravy Films
Director Cameron Harris
Editorial Cosmo Street/New York
Chief Creative Officer Colin Selikow
Copywriter Nneoma Chukwueke
Art Director Daniel Pujol
Producer Adine Becker

Executive Producer Brent Stoller
Production Design Steve Erdberg
DP Ryley Brown
Editor Aaron Langley
Editor Andrew Corrales
Producer Marie Mangahas
Talent John Cena

Show full credits

Hide full credits

Credits powered by

The ultimate trash rival, a raccoon, makes an appearance in the launch spot, as Cena encourages a woman facing an immovable racoon, while attempting to take out her Hefty Ultra StrongTM trash bag, ultimately finding the strength to scare it off.

The new integrated advertising campaign will continue to roll out across platforms over the course of this year. Throughout the full campaign, Hefty wanted to call attention to the everyday moments in life that require all types of strength, while also having a bit of fun. Whether it’s the strength to finish up tasks, clean up messes or even take on an overly bold raccoon competing for first dibs on garbage, the Hefty brand is there to support consumers every step of the way.

"I'm excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign," said John Cena. "We all experience everyday challenges, and this campaign focuses on those realities, while also highlighting the strength and durability of Hefty’s products in fun and unique ways, like fighting off a racoon or two.”