Haven’t You Done Well Productions launch commercial division
Aunty Donna’s production company Haven’t You Done Well has launched a commercial division with a roster of local and international directors.
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Specialising in comedy, Haven’t You Done Well Productions is best known for the Netflix series Aunty Donna’s Big Ol House of Fun and the ABC series Aunty Donna Coffee Cafe.
HYDW has seen a growing demand from the commercial space having produced branded content for Samsung, Playstation and Heineken, as well as TVC’s for Coles and a global online campaign for Lego X Sega.
"We love making comedy almost as much as we love making bank. When we worked out people would pay us to make funny commercials, you best believe we started rubbing our thumbs over the tips of our index and middle fingers in the universal gesture for money" said Aunty Donna.
The recently revealed roster features international talent such as The Perlorians, JJ Adler, and Emma Debany as well as local talent such as Aunty Donna’s Max Miller, FJORD, Jemma Cotter, and The Macfarlane Brothers.
"We’re not only excited to work with some of the world’s best commercial directors, but also to nurture the next generation of Australia’s best comedy directors" said Georgia Mappin, HYDW’s Managing Director and Executive Producer.
Leading the department will be Head of Commercial, Tom Rickard. He recently returned from Scandinavia where he worked as EP at Giants & Toys as well as partner, EP and MD for the highly acclaimed production company HOBBY, best known for their brand of cinematic, odd-beat humour. Over the course of his career, Tom has worked with some of the worlds’ leading comedy directors, production companies and agencies, and sees a great opportunity for HYWD.
"Australia and New Zealand are currently pumping out world-class comedy scripts at a huge rate. So the timing couldn’t be better. We intend to sniff them out like the greedy little truffle pigs we are and turn them into world-class productions" adds Tom Rickard, Head of Commercial.
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