Have a great day at Scout Motors
Scout Motors ramps up new factory hiring, and launches Have A Great Day campaign.
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In 2024, Scout Motors broke ground on a $2 billion factory in Blythewood, South Carolina, a small town of just 6,000 people that’s now home to one of the most ambitious manufacturing projects in the country.
Capable of producing up to 200,000 trucks and SUVs a year, the facility marks a new era for the brand, and the hiring process is already underway to fill the thousands of jobs it will bring to this region.
To highlight this commitment, Scout Motors and agency VB+P partnered with acclaimed directing duo The Malloys and Alpen/Superprime to create Have A Great Day a love letter to Scout’s new hometown, its community, and the people who will shape the future of the company.
Credits
View on- Agency Venables Bell & Partners/San Francisco
- Production Company Superprime
- Director The Malloys
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Credits
View on- Agency Venables Bell & Partners/San Francisco
- Production Company Superprime
- Director The Malloys
- Production Company Alpen Pictures
- Executive Producer Christian Heuer
- Executive Producer Maddi Carlton
- Executive Producer William Orozco-Cubbon
- Head of Production William Orozco-Cubbon
- Editing EXILE Edit
- Editor Nate Gross
- Executive Producer Carol Lynn (CL) Kumpata
- Executive Post Producer Jennifer Locke
- Head of Post Production Taylor Rousseau
- Assistant Editor Jonathan Rogers
- Assistant Editor Erin Roundy
- Post Producer Brian Schimpf
- VFX Pariah VFX & Post
- Executive Producer Michael Steinmann
- Executive Producer Mark Tobin
- Color Royal Muster
- Colorist Gregory Reese
- Head of Production Diane Valera
- Senior Producer Daniel Butler
- Audio Post Lime Studios
- Sound Designer Matt Miller
- Audio Producer Cassie Underwood
- Executive Audio Producer Susie Boyajan
- Music Mophonics
- Executive Creative Director Stephan Altman
- Chief Creative Officer Will McGinness
- Group Creative Director Matt Keats
- Group Creative Director Byron Del Rosario
- Senior Art Director Daran Brossard
- Senior Copywriter Michael Ng
- Copywriter Ben Heiger
- Senior Producer Tess Rockers
- Art Director Vince Tatum
- DP Brandon Kelly
- Composer Tony Fiala
- Creative Producer Kristoffer Roggemann
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Credits
powered by- Agency Venables Bell & Partners/San Francisco
- Production Company Superprime
- Director The Malloys
- Production Company Alpen Pictures
- Executive Producer Christian Heuer
- Executive Producer Maddi Carlton
- Executive Producer William Orozco-Cubbon
- Head of Production William Orozco-Cubbon
- Editing EXILE Edit
- Editor Nate Gross
- Executive Producer Carol Lynn (CL) Kumpata
- Executive Post Producer Jennifer Locke
- Head of Post Production Taylor Rousseau
- Assistant Editor Jonathan Rogers
- Assistant Editor Erin Roundy
- Post Producer Brian Schimpf
- VFX Pariah VFX & Post
- Executive Producer Michael Steinmann
- Executive Producer Mark Tobin
- Color Royal Muster
- Colorist Gregory Reese
- Head of Production Diane Valera
- Senior Producer Daniel Butler
- Audio Post Lime Studios
- Sound Designer Matt Miller
- Audio Producer Cassie Underwood
- Executive Audio Producer Susie Boyajan
- Music Mophonics
- Executive Creative Director Stephan Altman
- Chief Creative Officer Will McGinness
- Group Creative Director Matt Keats
- Group Creative Director Byron Del Rosario
- Senior Art Director Daran Brossard
- Senior Copywriter Michael Ng
- Copywriter Ben Heiger
- Senior Producer Tess Rockers
- Art Director Vince Tatum
- DP Brandon Kelly
- Composer Tony Fiala
- Creative Producer Kristoffer Roggemann
Shot entirely in Blythewood, without any actors, and with a cameo from the S.C. Governor Henry McMaster, the film captures the spirit that drew Scout to the town: kinship, optimism, and blue-sky ambition. More than a story about trucks, a factory, or even a company, it’s a story about community, about good people excited to write the next chapter in America’s automotive legacy.
The campaign launches the day after Labor Day, greeting Americans as they head back to work. It’s supported by a series of local initiatives, including newspaper ads thanking the hometowns of around 30 of Scout’s earliest employees and handing out 4,000 free cups of coffee to workers across Columbia and Blythewood.
At its heart, the spot reflects Scout’s belief that building vehicles is about more than capability, it’s about creating memories together. As the community says to each worker heading off to the factory: Have a great day.
The :60 video will run online and across social media, with cutdowns appearing on TV, primarily during football in priority markets, along with some broader coverage, as well as online and social.
