Harry Redknapp stars in latest GoDaddy 'Roly Poly' spot from MindsEye

Kanye and Kanye, Romeo and Juliet, Harry Redknapp and Roly Polys...

MindsEye director Brad Lubin directs this new spot with VCCP for GoDaddy in which Football legend and recently-crowned King of the Jungle, Harry Redknapp, has launched an online business to bring his beloved jam roly polys to the nation.

The campaign will run across TV, digital, out of home and social media. The baked goods will be available to purchase on harrysrolypolys.co.uk with profits going to Hope Housing, a charity providing housing and training to the homeless in Bournemouth.

The campaign is the first created with VCCP since becoming GoDaddy’s lead creative agency following a competitive pitch in December and seeks to harness the British entrepreneurial spirit, encouraging people with a passion to think about starting their own business and taking it online.