Harry & David deliver Moments in the Making
Agency Energy BBDO helps Harry & David launch new spot Moments in the Making.
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A holiday campaign created for Harry & David by Energy BBDO, in collaboration with the Harry & David in-house brand marketing team, will be introduced across a variety of media.
Called Moments in the Making, the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making. The campaign’s :30 spot, which captures this sentiment, premiered on TV amid Sunday NFL football.
The campaign will run on multiple platforms, including TV, social, email, and website, to create an integrated experience for holiday consumers. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season.
Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company Viva Monkey
- Director Daniel Addelson
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Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company Viva Monkey
- Director Daniel Addelson
- Chief Creative Officer Pedro Jose Perez
- Chief Creative Officer Josh Gross
- Executive Director of Music Daniel Kuypers
- HP John Pratt
- Editing Uppercut Edit
- Editor Micah Scarpelli
- Head of Production Lisa Sadek
- Managing Director Lisa Houck
- Audio Sonic Union
- Mix Engineer Rob Ballingall
- Music Barking Owl
- Head of Production Emi Lofgren
- Executive Producer Johnny Parker
- Assistant Editor Sarah Welty
- VFX John Geehreng
- Creative Director Erich Funke
- Creative Director Nick Cade
- Producer Kelsey Barrentine
Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company Viva Monkey
- Director Daniel Addelson
- Chief Creative Officer Pedro Jose Perez
- Chief Creative Officer Josh Gross
- Executive Director of Music Daniel Kuypers
- HP John Pratt
- Editing Uppercut Edit
- Editor Micah Scarpelli
- Head of Production Lisa Sadek
- Managing Director Lisa Houck
- Audio Sonic Union
- Mix Engineer Rob Ballingall
- Music Barking Owl
- Head of Production Emi Lofgren
- Executive Producer Johnny Parker
- Assistant Editor Sarah Welty
- VFX John Geehreng
- Creative Director Erich Funke
- Creative Director Nick Cade
- Producer Kelsey Barrentine
The spot was created using miniature, 3D-printed figurines that were hand-painted to look like the actors cast in the spot. Additional elements, like the snow and sparklers, were added in post-production. The music is even a custom track, written specifically for the spot.
“Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, Group President, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in celebratory way, showing how Harry & David helps customers create memorable and meaningful moments. We can’t wait for everyone to see it.”
“We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.”
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