Harbor brings in Tia Perkins as head of production
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Renowned for her extensive industry experience in roles at The Mill and Carbon, Perkins' hire underscores Harbor's commitment to delivering exceptional creative solutions and advancing advertising production.
Post-production house Harbor has announced the appointment of Tia Perkins as head of production, advertising.
This strategic move underscores Harbor's commitment to delivering exceptional creative solutions and advancing advertising production.
Perkins, renowned for her extensive industry experience, has managed an array of notable projects, including the iconic CG Chantix Turkey and dynamic live-action and interactive campaigns for esteemed brands such as HP, Gatorade, and M&Ms. Her portfolio includes collaborations with major brands like Estee Lauder, Jack Daniels, M&Ms, Nissan, Chantix, American Express, and Lululemon. She maintains strong partnerships with leading agencies, including Publicis, The Martin Agency, Digitas, Leo Burnett, Havas, Y&R, McCann, Good Kid, and The Community.
Before joining Harbor, Perkins held roles at The Mill and Carbon. During her tenure as head of production at Carbon, she successfully managed campaigns for Xfinity, Verizon, Sweet Tarts, and Clermont Whiskey. She also oversaw resource management, internal workflow, client pitches, and job oversight in collaboration with ECD and department heads. At The Mill, Perkins spent twelve influential years partnering with top-tier brands and industry leaders. As senior content producer for Mill+, she played a pivotal role in establishing the studio's in-house directorial offering as one of the industry's premier content studios.
Committed to workplace inclusivity, Perkins founded the 'What’s Next' Diversity, Equity, and Inclusion group, providing a platform for BIPOC voices and fostering a sense of belonging within the workplace. Throughout her career, she has been a dedicated mentor, leading internship programs and nurturing emerging talent in the industry.
Commenting on her new role at Harbor, Perkins stated, "I’ve been seeking to join a place that is making waves in advertising. The more I heard the name Harbor, the more curious I became to see if this was the place I could call home. Harbor not only has premium talent, but they share a common vision/goal that everyone is working towards. It makes you want to be here and be a part of it. “
“I am excited that Tia is joining as our Head of Production, bringing her skill and experience to lead our production team, guiding them to place a high premium on the clients experience” said Tony Robins, Managing Director, Advertising.
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