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Spindle director Daniel Lundh helps H&M send a love letter to young British women and their wardrobes with new spots in the Here For It campaign.
Made with Mother London, Lundh’s series of bitesize films playfully exaggerates the relationship between what we wear and how we feel.
It’s about the fashion choices that help squash workplace nerves, find likeminded friends, or can spark a moment of joy with a compliment from a stranger. In a typically glossy world of fashion, the campaign bucks the ‘overtly perfect’ trend, instead focusing on relatable feelings, where small (sometimes only earring-sized) truths often go unacknowledged.
H&M – Here For Compliments From Strangers
H&M – Here For Being The Party
H&M – Here For Feeling Naked Without
H&M – Here For Owning The Room
H&M – Here For Finding Sisterhood
