Greatness Never Stops at Wimbledon

UK based Not To Scale and directors’ Alasdair & Jock create a dynamic, mixed media film for Wimbledon X Rolex.

This inspiring film entitled Greatness Never Stops, is in celebration for 100 years of centre court. Drawing on its rich history NTS feature some of the crowning moments this legendary court has seen.

The film highlights the momentous occasion in a stylish and playful way. The Not To Scale team headed to Wimbledon for a two day shoot where we were granted access to various areas of the iconic courts and grounds to film different sections of the film which were then combined with a variety of animation techniques including 2d animation, stop motion animation, and motion graphics to tell the story of how greatness evolves over time. The result is an anything-goes, inspirational, mixed-media film that takes full advantage of Wimbledon's extensive archive of film, photos, grounds and objects in order to celebrate 100 years of Centre Court and the tournament’s partnership with Rolex.

Wimbledon X Rolex – Greatness Never Stops

Credits

powered by

Agency McCann/London
Production Company Not To Scale
Director Alasdair & Jock

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency McCann/London
Production Company Not To Scale
Director Alasdair & Jock
Color Glassworks London
Creative Director Alexei Berwitz
DP Rob Webster
Creative Stephen Yeates
Producer Bebe Kiffin

Producer Oana Anghel
Illustration Jock Mooney
2D Animator Roly Edwards
Additional AFX Andy Hague
Art Director Adam Taylor-Smith
Editor Alasdair Brotherston

Show full credits

Hide full credits

Credits powered by

Archive-based projects and stop motion animation go together like strawberries and cream. Using stop motion brings archive objects to life in surprising and imaginative ways or presents it in a way that reveals a bit of context. Centre court seats and the winners’ board were used as a zoetrope and roots this film even further into its iconic setting whilst giving it a very modern twist. Also uncovered was a wonderful, screen-printed London Underground poster from 1922, exactly one hundred years ago. It feels fresh, elegant and timeless even today and broke up the visual style perfectly.

8 time Wimbledon champion Rodger Federer was the perfect choice to narrate the film and take us through landmark moments in the court’s life, kicking off with him serving and culminating with his victories filmed as photo sequences against a recreated Wimbledon winners board.

A celebration of centre court wouldn’t be one without a nod to the weather featuring covers on and off. As is fitting the shoot had its own ‘Rain stops play’ as the first day was almost a total washout, more time was spent covering and uncovering equipment, wiping it down and resetting than filming. It was only in the final hour of the second day that the clouds parted, and finally unbroken sunshine that allowed the team to capture the shadow timelapse they had been looking for.

“This film is very much an extension of the creative processes me and Jock have been honing over the years, with particular reference to the two music videos we directed for The Beatles in 2018 and 2019. We try to present archive in a sympathetic way that helps add a bit of context to what the viewer is seeing. We also really enjoyed getting some screen-printed, stylised 2D animation in this one, something we haven't had a chance to do since some of our earliest music videos!” said Alasdair and Jock.