Share

Gravy Films has signed Swedish filmmaker Tomas Jonsgården for commercial representation. 

The award-winning director has won many accolades at Cannes Lions, British Arrows, Epica, and Eurobest, and was named Director of the Year at the ROY Awards.

Jonsgården’s directorial sensibilities amplify the subtleties of humanity by casting them in a beautiful cinematic lens. Able to tell well-crafted visual stories with grounded performances, Jonsgården is as masterful at directing highly stylised films as he is at capturing raw emotionality. With a background in music and still photography, he is uniquely equipped to tap into the rich inner lives of his subjects and appeal to a wide range of audiences. As a result, many high-profile brands have tasked Jonsgården to direct their commercial campaigns, including Volvo, IKEA, Mercedes, Dell, Netflix, Save the Children, Nokia, McDonald’s, Axe, and Visa, among many others.

Through his commercial work, Jonsgården has directed top celebrity talent, including Benedict Cumberbatch and Richard Gere. He also directed enticing promo films for HBO’s Game of Thrones and sequences for the Netflix science-fiction action-thriller, Paradise. He recently made his long-form directorial debut with the Swedish episodic drama Mafia, which is set to premiere in 2025. His short films include the coming-of-age love story Kasper and Sophie and Want To See Something? based on the story of the same title by author Raymond Carver.

“I’ve always been intrigued by the incredible work coming out of Gravy Films, and when I realized that they are also a group of good human beings, it was a done deal,” remarks Jonsgården on signing with the boutique production company. “They create films that speak to the human experience, which closely aligns with my artistic point of view and mission as a director. At the same time, I can see my voice as a complement to their roster. Signing with Gravy for U.S. representation feels invigorating, and I’m excited to work with the team.”

“Tomas has a remarkable talent for turning the ordinary into something extraordinary,” says Brent Stoller, owner and executive producer of Gravy. “His ability to capture subtle moments that resonate so deeply is what sets him apart as one of the industry’s most talented directors. But beyond his exceptional skills behind the camera, Tomas is genuinely an amazing person who values creating great work. It’s this combination of talent and character that has earned him the stellar reputation he enjoys today.”

Share