Good Company adds Tiffany Johnson

Director Tiffany Johnson has signed with multi-disciplinary creative studio Good Company for commercials and branded content in the U.S. 

Hailing from Compton, Johnson's first short film Ladylike, screened at multiple festivals, including the Diversity in Cannes showcase, where she won the Director's Choice Award. Johnson then went on to graduate from the AFI Directing Workshop for Women program, where her second short film Marabou landed a spot in the official selection at Outfest LA and caught the eye of Lena Waithe. 

Joining forces shortly thereafter with Waithe's production company ATTN to collaborate on The Dove Self-Esteem Project, Johnson created an exclusive five-part series, Girls Room, making a splash at Tribeca X that year and winning Best Episodic Series. It was the unique format of this series that caught the eye of the jury, as well as her genuine performances and captivating storytelling.

Tribeca served as a launching pad for Johnson’s eventual pivot into directing episodics for some of today’s most prominent platforms, including Solos (Amazon), Hunters (Amazon), Black Monday (Showtime), Dear White People (Netflix), The Last O.G (TBS) and most recently Mike (Hulu), Poker Face (Peacock) and The Big Cigar ( AppleTV+).

“Tiffany is a rapidly emerging talent,” says Ryan Heiferman, managing partner, executive producer at Good Company. “Her ability to craft content that feels fresh and thought provoking is quite impressive. Having already made waves in Television, and dips in the branded content world, we believe her fearless ability to tell authentic, compelling narratives will lead to success in the ad space.”

Johnson returned to Tribeca this past year, with her documentary The Beauty of Blackness. Created alongside Vox Creative and Sephora, this powerful film tells the story of Fashion Fair cosmetics, the first brand to create a line specifically for women of colour, winning the TribecaX Award for Feature Film. It was immediately acquired by HBO Max and was featured as part of the Black Voices and Women’s History Month curated programming on the streaming service. The film also scooped up awards at The Clio’s, The One Show & the ADC Awards, LA Independent Women Film Awards, Campaign Brand Film Awards, Campaign US Power of Purpose and AICP.