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Going to the PENNY store chapel
An Elvis impersonator and an aisle in a PENNY store in Berlin - what more do you need on your wedding day?
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Credits
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- Agency Serviceplan Group/Berlin
- Production Company It's Us
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Credits
powered by
- Agency Serviceplan Group/Berlin
- Production Company It's Us
- Ad Agency Neverest/Munich
Credits powered by
Credits
powered by
- Agency Serviceplan Group/Berlin
- Production Company It's Us
- Ad Agency Neverest/Munich
In mid-February, PENNY store in Berlin had a makeover from Serviceplan Campaign to turn the discount store into a Las Vegas-style chapel for one day.
Decked out with kitsch decorations and paired with an equally kitsch video, produced by It's Us, the campaign invited 22 happy couples to get married on 22 February 2022 at the store in Germany’s capital city.
The unusual stunt combined the iconic Las Vegas design and the recognisable irony and wit of PENNY’s advertising campaigns, all presented by an Elvis Presley impersonator and seen through a rose-tinted filter of love.
