Giannis Antetokounmpo reaches new heights with Nike
W+K Amsterdam installs a hoop on top of Mount Olympus to honour the Greek basketball player.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Yard
- Director Quentin van den Bossche
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Yard
- Director Quentin van den Bossche
- Post Production Glassworks Amsterdam
- Audio Post Wave Recording Studios/Amsterdam
- Audio Post Wave Recording Studios/Amsterdam
- Creative Director Evgeny Primachenko
- Producer George Tsitsas
- Producer Eleni Grigoraskou
- Executive Producer Dimitris Alexopoulos
- DP Tassos Fytros
- Editor Hiro Ikematsu
- Flame Artist Kyle Obley
- Sound Designer Alex Nicholls-Lee
- Art Director Jeff Lam
- Copywriter Alex Bower
- Copywriter Tim Coleman
- Creative Director Craig Williams
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Yard
- Director Quentin van den Bossche
- Post Production Glassworks Amsterdam
- Audio Post Wave Recording Studios/Amsterdam
- Audio Post Wave Recording Studios/Amsterdam
- Creative Director Evgeny Primachenko
- Producer George Tsitsas
- Producer Eleni Grigoraskou
- Executive Producer Dimitris Alexopoulos
- DP Tassos Fytros
- Editor Hiro Ikematsu
- Flame Artist Kyle Obley
- Sound Designer Alex Nicholls-Lee
- Art Director Jeff Lam
- Copywriter Alex Bower
- Copywriter Tim Coleman
- Creative Director Craig Williams
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
Fueled by hard work, desire and a crazy dream, Greek basketball player Giannis Antetokounmpo has made an incredible journey, rising from one of Athens' poorest suburbs to the top of the NBA.
To mark the release of his signature Nike shoe - the first European player to get one – Wieden+Kennedy Amsterdam placed a hoop on the top of Mount Olympus, the highest point in Greece and the ancient home of the Greek Gods.
Complete with a line on the backboard reading: "Fate can start you at the bottom. Dreams can take you to the top", it's hoped that the campaign will inspire kids around the world with the knowledge that no matter where you start, you can reach anywhere you can dream of.
The stunt was captured in a black-and-white film helmed by Quentin van den Bossche (repped by RadicalMedia London) and produced by Yard.
