Getting to know your food again with Spud

Spud’s latest campaign emphasises how convenient delivery of local and organic produce to your doorsteps can transform your diet into a sustainable one, even when life gets busy. 

Through a lens of magical realism, the Canadian online delivery service encourages audiences to “get to know their food again” as skilled artisans (a farmer and a beekeeper) materialise in the homes of unsuspecting customers to tell the stories behind Spud’s garden-fresh offerings.

Brought to life by director Grayson Whitehurst via agency Rethink, the campaign was realized through Canadian production company Dear Friend. He is represented in the United States by Voyager.

“Bringing these spots to life with the team at Rethink was nothing short of fantastic,” shares Whitehurst. 

“There’s a real warmth emanating from them that isn’t just a product of clever editing or lighting - it’s a reflection of the atmosphere on set. While more wholesome than previous campaigns I’ve helmed, this departure from my status quo was welcomed with open arms and I’d happily do it again.”

The campaign has recently begun to air on television in Canada’s two westernmost provinces, British Columbia and Alberta, as well as appearing online.