Get stuck into Pringles
A funny and well-timed spot for Pringles follows the age-old ‘Pringles problem’ of consumers getting their hands stuck in the tube in an attempt to reach the final crisp.
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Credits
powered by
- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/New York)
- Director Tom Kuntz
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Credits
powered by
- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/New York)
- Director Tom Kuntz
- Chief Production Officer James McPherson
- Director of Integrated Production Kimberly Kietz
- Producer Lauren Wood
- Assistant Editor Tiffany Taveras
- Executive Post Producer Caitlin Grady
- Post Producer Liz Stallmeyer
- VFX Carbon/New York
- 2D Lead Artist Chris Wiseman / (VFX Artist)
- Executive VFX Producer Nick Haynes
- Head of Production VFX Tia Perkins
- Colorist Stefan Sonnenfeld
- Color Producer Blake Rice
- Audio Mixer Dante DeSole
- DP Andre Chemetoff
- Editor Russell Icke
- Associate Creative Director Robert Jencks
- Associate Creative Director Tan Erginay
- Associate Creative Director Athanasia Kelly Efthimiu
- Associate Creative Director Gemma Slack
- Chief Creative Officer Justine Armour
- Director of Music Production Kurt Steinke
- Executive Creative Director Peter Alsante
- Global Creative Director John Patroulis
- Group Creative Director Leo Barbosa
- Group Creative Director Cuanan Cronwright
Credits
powered by
- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/New York)
- Director Tom Kuntz
- Chief Production Officer James McPherson
- Director of Integrated Production Kimberly Kietz
- Producer Lauren Wood
- Assistant Editor Tiffany Taveras
- Executive Post Producer Caitlin Grady
- Post Producer Liz Stallmeyer
- VFX Carbon/New York
- 2D Lead Artist Chris Wiseman / (VFX Artist)
- Executive VFX Producer Nick Haynes
- Head of Production VFX Tia Perkins
- Colorist Stefan Sonnenfeld
- Color Producer Blake Rice
- Audio Mixer Dante DeSole
- DP Andre Chemetoff
- Editor Russell Icke
- Associate Creative Director Robert Jencks
- Associate Creative Director Tan Erginay
- Associate Creative Director Athanasia Kelly Efthimiu
- Associate Creative Director Gemma Slack
- Chief Creative Officer Justine Armour
- Director of Music Production Kurt Steinke
- Executive Creative Director Peter Alsante
- Global Creative Director John Patroulis
- Group Creative Director Leo Barbosa
- Group Creative Director Cuanan Cronwright
Directed by Tom Kuntz through Townhouse, and created by Grey New York, the spot follows one Pringles-eater through key moments in his life, all with the classic ready-salted Pringles can taking the place of his left hand.
Pringles’ Stuck In celebrates the life-long journey of one devoted Pringles fan, opening with him reaching for the final crisp and never having full use of his hand again.
With Lionel Richie’s Stuck on You acting as the soundtrack of the ad, it hits all the right comedic spots. Ridiculous but relatable, over exaggerating the panic every Pringles fan has felt when reaching for the final crisp – it is fun and silly.
“We took a new direction for this year’s campaign, honing in on an insight and real situation only our fans encounter when snacking on Pringles straight out of our one-of-a kind can. But we put a spin on that idea, proving that our delicious crisps are worth getting you hand stuck in a can for – a risk that is inherently Pringles,” said Gareth Maguire, Senior Director of Marketing for Pringles.
