Get in and Out with State Street Global Advisors
If the last two years have taught us anything, it’s that the stock market can turn on a dime...
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If the last two years have taught us anything, it’s that the stock market can turn on a dime.
We’ve seen record highs and record lows and everything in between. In times like these, investors need liquidity, the ability to get in and out of the market quickly and easily.
State Street Global Advisors’ new campaign for DIA, one of its highly liquid ETFs, dramatizes the need for liquidity with a series of situations people need to get into or out of or both. Created by McCann New York, the campaign continues State Street’s legacy of boundary-pushing work in the finance industry.
The team brought it to life with acclaimed director Björn Rühmann. Building on his previous work for State Street, Rühmann infused the campaign’s three spots with his signature comedic sensibility, illustrating the need for liquidity with colourful characters and worlds that make us smile.
Credits
View on- Agency McCann/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
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Credits
View on- Agency McCann/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Allison Kunzman
- Producer Nick Sutherland-Dodd
- Production Service Company Migrate Films
- Editing NO6
- Editor Jason MacDonald
- Executive Producer Corina Dennison
- VFX Preymaker
- Audio Post Sonic Union
- Audio Mixer Paul Weiss
- Head of Production Patrick Sullivan / (Head of Production)
- Group Creative Director Gene Campanelli
- Associate Creative Director Courtney Inge
- Art Director Megan Weber
- Executive Producer Sherri Hollander
- Senior Designer Fermin Fernandez
- DP Joe Douglas
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Credits
powered by- Agency McCann/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Allison Kunzman
- Producer Nick Sutherland-Dodd
- Production Service Company Migrate Films
- Editing NO6
- Editor Jason MacDonald
- Executive Producer Corina Dennison
- VFX Preymaker
- Audio Post Sonic Union
- Audio Mixer Paul Weiss
- Head of Production Patrick Sullivan / (Head of Production)
- Group Creative Director Gene Campanelli
- Associate Creative Director Courtney Inge
- Art Director Megan Weber
- Executive Producer Sherri Hollander
- Senior Designer Fermin Fernandez
- DP Joe Douglas
State Street Global Advisors consistently spotlights investment insights overlooked by others. For five years running, State Street has trumpeted the value of liquidity, which investors often ignore when markets are calm. But when volatility inevitably strikes, liquidity can dry up in an instant.
DIA is the SPDR ETF that tracks the DOW Jones Industrial Average, the bellwether of the US economy. While State Street’s 2021 campaign for DIA focused on the need for liquidity in getting out of markets, this new campaign extends the value of liquidity to include executions around getting in as well as getting out. The through-line, “Get in and out with DIA”, drives the liquidity message home and unifies the work across the executions.
The campaign spans TV, social and digital, and launches with its first execution, Tour de Frank.
