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Gerety Awards 2026 announces shortlist
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The UK has secured shortlisted entries in the Gerety Awards 2026, reinforcing the market’s reputation for producing impactful and culturally resonant creative work.
Among the agencies receiving the most recognition from the UK are VML, Edelman, Lucky Generals and SAMY.
Brands represented on the shortlist include KitKat, Xbox, IRN-BRU, and Plan International UK , reflecting a mix of global advertisers and local leaders embracing creativity as a business tool.
The shortlisted work spans multiple categories and disciplines, demonstrating the breadth of talent across the market. The result positions the UK among the countries competing for top honours when the Gerety Awards winners are announced. Some of the campaigns that made the Cut are: Back Your Body for Holland & Barrett by Lucky Generals; Expected Jinx for Xbox by Edelman; Tableau for John Lewis by Soundtree Music; Trails Will Blaze for BBC by NOMINT and The Unbearable Blazer for Vanish by Havas London.
For this edition, judging sessions were held in London, Auckland, Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan, Mexico City, Bangkok, Los Angeles, Berlin, and São Paulo. These in person sessions define the shortlist before the Grand Jury comes together online to select the final winners.
This year, more than 250 judges from over 50 countries take part in the Gerety Awards, bringing together some of the most respected creative leaders from different fields of advertising, marketing, production, design, and media.
Bulgaria and Tunisia get into the shortlist for the first time at Gerety. Craft CUT sees the most shortlisted entries with campaigns spanning from all craft types: Animation, Art Direction, Cinematography, Copywriting, Direction, Editing, Illustration,Music, Sound Design, Photography, Typography, Production Design and Visual Effects. The most shortlisted campaign is Covert Recruiter, from Dentsu Creative France for the French Army Human Resources Directorate The Grand jury will now choose the final winners which will be announced in the first week of September, including Bronze, Silver, Gold, Grand Prix and Regional Winners.
Taking place this week, Gerety’s global Jury Insights Panels bring together jury members alongside leading trade press titles to discuss the campaigns, creative trends, and standout work shaping this year’s shortlist.
Alongside the panels, Gerety will once again share its Shortlist Reel: a curated showcase of the highest-scoring shortlisted work from the executive jury sessions, distributed to agencies, production companies, brands, and industry leaders around the world during shortlist week.
And, as every year, finalists and jury members will be celebrated at the Gerety VIP Diamond BBQ in Cannes, with an exclusive guest list of entrants, judges, past judges, partners, and friends of Gerety.
See the full shortlist at www.geretyawards.com
