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Galeria.Holding acquires creative agency cccaramelo
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Founding partners André Pallu, Rafael Rossatto, and Bruno Zampoli will continue to oversee operations.
Independent advertising powerhouse Galeria.Holding, chaired by Eduardo Simon, announces the acquisition of cccaramelo, a creative agency focused on pop culture, artificial intelligence and creator collaboration.
Founding partners André Pallu, Bruno Zampoli, and Rafael Rossatto will continue to oversee operations, preserving the creative DNA, spirit of collaboration and business culture that have become the agency’s hallmark.
Through this acquisition, Galeria.Holding expands and diversifies its market footprint, solidifying its position as an ecosystem that bridges creativity and technology to drive cultural impact and foster deeper connections between brands and consumers.
“The addition of cccaramelo marks a significant milestone in our growth strategy and underscores our commitment to championing businesses and entrepreneurs who leverage Brazilian creativity, innovation, and an independent spirit as core assets. This partnership reflects our long-term vision of where the advertising industry is headed,” says Simon.
According to Rossatto, founding partner of cccaramelo, joining Galeria.Holding accelerates the growth potential of any business. “Galeria.Holding proves that scaling doesn’t have to mean standardization. They value the independent mindset of every company in the group, understanding that this independence is what drives innovation. You gain infrastructure, collaboration, and scale without compromising autonomy, culture, or identity.”
Since its launch in 2024, cccaramelo has distinguished itself in the market by blending high-level creativity with pop culture to build meaningful connections between brands and people. Its recent track record includes the repositioning of Conta Simples, a Brazilian fintech focused on SMEs, as well as the end-to-end creative and strategic brand development for the launch of skateboarding legend Bob Burnquist’s series.
With a portfolio that includes brands like Conta Simples, Vivo, and Zerezes, cccaramelo is one of only five agencies designated as a 'Preferred Partner Agency' by Bpool, a leading marketplace connecting brands with marketing studios. This platform-backed seal of recommendation recognises the agency’s high standard of delivery.
The integration into Galeria.Holding strengthens cccaramelo’s structure and strategic reach, allowing the agency to offer even more sophisticated solutions while pursuing untapped market opportunities. Furthermore, the agency is expanding its international footprint with a new hub set to open in Mexico in 2026.
With this acquisition, Galeria.Holding now oversees a portfolio of 11 distinct companies: GALERIA.ag (advertising agency), Vitrine (OOH and DOOH specialists), GUX (User Experience), 404 (Design and Innovation), Frame (Audiovisual Production and Post-production), Catalyst (App Growth), Gaia (SaaS and AI products), Fluxo (Data and Geolocation), a.gente (Influencer Marketing), Milà (advertising agency), and cccaramelo (creative agency).
